This hot ingredient gets a gold star every time!
When it comes to skin care, there's one ingredient that's worth its weight in gold: Gold! It's not just one of those new trends that celebs are paying a premium for. Gold has some amazing properties that produce real results. Eureka!
Calms Inflammation & Sensitivity. Gold has natural anti-inflammatory properties. When used on the face, it can reduce redness, calm acne inflammation, and soothe the skin.
Fights the Signs of Aging. Gold activates the skin's basal cells, which helps improve elasticity and firmness, repair skin damage, and retexturize to reveal a renewed complexion. Naturally antioxidant, it also fights free radicals that lead to wrinkles and sun damage.
Guards Against Environmental Hazards. By helping to reinforce the skin's natural barrier, gold helps defend against environmental hazards including the sun and pollution that damage collagen and overall skin health.
Brightens and Adds Luminosity. Due to its light-reflecting properties, gold is also known to create a brightening effect and helps the skin appear more even and smooth. It can add a luminous glow and make skin look more radiant, as well.